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Reed Hastings, right, CEO and Co-founder of Netflix, speaks with employees at the new Phoenixville, Pennsylvania distribution center, Wednesday, February 12, 2003, in Phoenixville, Pennsylvania. Netflix plans to open one to two facilities per month for the remainder of 2003 as part of its ongoing strategy to provide one-day movie delivery to its members. By year-end 2003, Netflix expects that it will be able to reach more than 70 percent of its subscribers with generally next-day service. (Photo by William Thomas Cain)